How to create the best Instagram bios
Instagram is where you have a very short span to capture someone’s attention. This is why experts suggest in creating the best Instagram bios for your page or business.
What you describe needs to be in alignment with your company as well as your goals. Below are some useful steps as well as tips for crafting amazing Instagram bios.
What should your Instagram bio have?
Your Instagram bio should quickly convey the gist of your business and at the same time it should indicate how the customers can reach you. It should also prompt the customers to take action and should show your personality.
Moreover, if your Instagram is a business account, then you can easily check the analytics to see the views that you receive.
Your profile photo has to be relevant to your business. It could be a log or even a picture of a product.
Ensure that your Instagram profile photo is an attractive one which stirs intrigue among your followers. Some companies and celebrities have a verified tick on their account which indicates the credibility of the account.
Username and Name
Choose a username that you most identify with. It is the name which will appear on the top of your profile page. Moreover, this is how people will be able to tag you. It is advised to go for a name which is simple and is not objectionable. Since most of your Instagram followers will judge you based on the name and profile picture, choose it wisely.
Your bio has only 150 characters wherein you have to sum up your company. You must write a compelling Instagram bio which will cause your users to take action right away. There is a space wherein you can add the link to your website. Your followers can simply click the link and explore all the products or services that you have to offer.
The category appearing under the name of the company is directly tied to the Facebook page category.
This, however, requires a business account. It is always advised to switch to the business account since you can easily indicate whether you own a restaurant or are a public figure.
Doing so also saves the space which would otherwise be used up in the bio.
Call to Action Buttons
According to the latest Instagram update, there are buttons available for businesses.
This is great news since it again frees up some space in the bio. Earlier, companies would write down the email addresses as well as location to help the customers find them.
However, these buttons can be seen in the app view and not in the web view. If you haven’t converted your account to business account then you will not be able to see it. If you have a business account, you can gauge the Instagram views you have received.
If you enter the email address in this section then it automatically generates Email button on your profile. The button is located the last under all the other information. When the user clicks this button the default email app on their phone will open up.
It is important to have a proper address stated in the bio so that your customers can easily find you.
When customers click this button then the maps app will open up on their phones so that they can easily reach you. You can also add your contact number so that your customers can call you in case of any query.
Hashtags and Profile Links in Bio
According to the latest Instagram feature, you can add profile links as well as hashtags in your bio.
This opens up a lot of opportunities for you. If you have multiple Instagram accounts which you would like to promote using this account, you could do so by simply adding the link to it in your bio.
Like many famous brands enlist their other official accounts in bio so that the audience knows about it legibility.
There are various other handles that are fake and your users can identify the original account this way.
Whenever someone puts your account link in their bio, you will get a notification about it and you can choose to accept or deny the same. This gives you the protection against fake profiles.
The linked hashtag is also a good way of directing people to specific campaigns. The users can simply see all the relevant pictures by tapping the hashtag. It is a simpler way of making users aware of your services, products and the like.
Design of your Profile
You can make your bio section look creative by using breaks and emojis. It certainly adds an innovative touch to your bio and kind of makes it look different. What you write while describing yourself entirely depends on what you wish to highlight.
For instance, if you are a clothing brand, then apart from your contact information and the like, you can leave a link to the discount coupons or talk about the latest offers and their validity.
At times, you can also use your tagline to keep it minimal. If you wish people to shop from your account, you can simply ask them to do so by dropping a link and a message that prompts them to shop.
Thus, based on your priorities and what is best for your business, you can carefully craft the Instagram bio.